Marketing Planning and Strategy

Our goal-setting process will help identify what you’re working toward as an organization. Our business goal-setting process includes three phases: Pre-work before goal setting, goal setting itself, and ongoing management after setting goals.  

We complete a thorough assessment of the market within your specific industry. With this analysis, Busby Williams Consulting will study the dynamics of your market, such as volume and value, potential customer segments, buying patterns, competition, and other important business signals. 

Our marketing audit helps us fully understand your current marketing ecosystem, formulate a distinct marketing strategy, and solve any underlying issues that may be revealed through the audit process. 

Our marketing audit will highlight any areas that are performing well, as well as those that are not quite meeting their goals. Ultimately, a marketing audit enables decision-makers within your organization to make major decisions based on facts, data, and analysis that will support the overarching goals of your business. 

 To make a decision with confidence, your business needs data you can trust. Data Integrity is more than just Data Quality.  Our data and tracking audit identifies the intersection of “opportunity” and “motivation”.  The target for data integrity audits is to find data or relevant metadata that may not be used anymore and could be slowing down your site and costing you revenue.